Inbound marketing is marketing focused on getting found by customers. In other words, instead of taking the time and resources to go out and find customers, you set yourself up in such a way that the right kinds of qualified leads find you. Inbound marketing, focused on areas like search engine optimization, content and social media, is cheaper and better targeted than traditional outbound marketing like advertising, cold calling, direct mail and email blasts.

So how do you do it? That’s where inbound marketing companies like Hubspot can help. Hubspot offers free resources and an array of tools (available via a $250 monthly subscription to site owners) to help companies improve search engine rank and influence, increase social media presence, and create content and marketing strategies.

One of the coolest parts of Hubspot’s service is its marketing intelligence feature, which provides a private FriendFeed-like feed of useful information related to inbound marketing, such as new comments alerts on blog posts, detected inbound links and keyword rank changes. This kind of information updated in real time can be highly useful to business owners and marketing professionals tasked with rapidly absorbing enormous amounts of information and making smart decisions to increase sales and ROI.

(read the rest of this piece at Web Worker Daily) ]]> http://onlinemediacultist.com/2009/04/22/inbound-marketing-helps-businesses-to-%e2%80%9cget-found%e2%80%9d/feed/ 0 http://onlinemediacultist.com/2008/11/21/its-clear-now-that-the-web-has-once-and-for-all-replaced-tvs-role-in-the-music-business/ http://onlinemediacultist.com/2008/11/21/its-clear-now-that-the-web-has-once-and-for-all-replaced-tvs-role-in-the-music-business/#comments Sat, 22 Nov 2008 02:20:48 +0000 Eric Berlin http://onlinemediacultist.com/2008/11/21/its-clear-now-that-the-web-has-once-and-for-all-replaced-tvs-role-in-the-music-business/ That quote is pulled from a ReadWriteWeb piece talking about how the lonnnnnnng awaited Guns n’ Roses album, Chinese Democracy, has just been released through the band’s MySpace profile page.

It’s a pretty extraordinary statement, and helps to highlight the immense role that the Internet now plays in promotion, marketing, and commerce, particularly with regard to media.

In terms of music specifically, I grew up during an age where MTV dominated the music world. Artists like Madonna, Michael Jackson, and Prince became planetary-wide idols thanks to the power of music videos that were played on continuous loop on MTV and on other emerging cable television stations. Even during Guns ‘n Roses’ heyday (quite a long time ago now!) the power of music marketing on television was dominant.

In 2008 though, the Internet rules all. Even if Chinese Democracy doesn’t break sales records (and if my vote counts, it won’t so much), the digital revolution rolls on.