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	<title>Online Media Cultist &#187; fox news</title>
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	<link>http://onlinemediacultist.com</link>
	<description>Web producer, writer, online media cultist. That&#039;s how I roll.</description>
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		<title>Why would a Fox News SVP call Facebook &#8220;the leading social network&#8221;?</title>
		<link>http://onlinemediacultist.com/2008/08/18/why-would-a-fox-news-svp-call-facebook-the-leading-social-network/</link>
		<comments>http://onlinemediacultist.com/2008/08/18/why-would-a-fox-news-svp-call-facebook-the-leading-social-network/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 07:46:43 +0000</pubDate>
		<dc:creator>Eric Berlin</dc:creator>
				<category><![CDATA[OMC]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fox news]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[social networking]]></category>

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		<description><![CDATA[Weird news item #1: Fox News is expanding its presence on Facebook
Fox News Channel, which is part of the same company (News Corporation) as MySpace, is expanding its social networking presence on MySpace&#8217;s leading social networking competition, Facebook. The New York Times speculates that the reason may be due to MySpace&#8217;s &#8220;existing partnership with MSNBC.
Weird [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Weird news item #1: Fox News is expanding its presence on Facebook</strong><br />
Fox News Channel, which is part of the same company (News Corporation) as MySpace, is <a href="http://www.nytimes.com/2008/08/18/business/media/18fox.html?partner=rssnyt&#038;emc=rss">expanding its social networking presence</a> on MySpace&#8217;s leading social networking competition, Facebook. The New York Times speculates that the reason may be due to MySpace&#8217;s &#8220;existing partnership with MSNBC.</p>
<p><strong>Weird news item #2: Fox News SVP claims Facebook is bigger than MySpace</strong><br />
It&#8217;s one thing to branch out to a social network that might be more geared to your demographic. Joel Cheatwood, senior vice president for development at Fox News, rightly points out that Facebook&#8217;s audience tends to be &#8220;a little older and a little more sophisticated&#8221; as compared to MySpace.</p>
<p>And it&#8217;s another for the &#8220;real reason&#8221; to potentially be MySpace&#8217;s deal with MSNBC. But why would Cheatwood go on to say that &#8220;Facebook is &#8216;currently the leading social network&#8217; worldwide&#8221;?</p>
<p>Even if it were true, wouldn&#8217;t that be the kind of claim that you <i>wouldn&#8217;t</i> want to make about a major competitor to one of News Corp&#8217;s highest profile properties?</p>
<p>As always, take it with barrels of salt, but <a href="http://www.alexa.com/">Alexa</a> pegs Facebook as the #5 ranked website on the Internet, with MySpace trailing at #7.</p>
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