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	<title>Online Media Cultist &#187; analytics</title>
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	<description>Web producer, writer, online media cultist. That&#039;s how I roll.</description>
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		<title>Which numbers are in the galactic neighborhood of being the right numbers?</title>
		<link>http://onlinemediacultist.com/2008/08/13/which-numbers-are-in-the-galactic-neighborhood-of-being-the-right-numbers/</link>
		<comments>http://onlinemediacultist.com/2008/08/13/which-numbers-are-in-the-galactic-neighborhood-of-being-the-right-numbers/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 09:17:19 +0000</pubDate>
		<dc:creator>Eric Berlin</dc:creator>
				<category><![CDATA[OMC]]></category>
		<category><![CDATA[analytics]]></category>

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		<description><![CDATA[I hear Alexa ranks thrown around with regularity, and I do it all the time myself. Everyone knows that its ranking system is far from perfectâ€¦ and yet it still plays an important role in how websites are thought about, and even valued. There are a number of other third-party website traffic analytics tools that [...]]]></description>
			<content:encoded><![CDATA[<p>I hear <a href="http://www.alexa.com/">Alexa</a> ranks thrown around with regularity, and I do it all the time myself. Everyone knows that its ranking system is far from perfectâ€¦ and yet it still plays an important role in how websites are thought about, and even valued. There are a number of other third-party website traffic analytics tools that you can install or utilize â€“ Site Meter, Compete, and Quantcast just to name three â€“ and all will show different takes on a website&#8217;s relative popularity. So which one gives the right take?</p>
<p>The <a href="http://valleywag.com/5036190/andrew-baron-and-jason-calacanis-have-beef">&#8220;beef&#8221;</a> today between Andrew Baron and Jason Calacanis over whether or not Calacanis&#8217; Mahalo has hit a traffic plateau proves more than anything that numbers remain very much in the eye of the beholder.</p>
<p>A wide ranging, intriguing, and at times heated discussion on this topic spread over Twitter, Techmeme, and <a href="http://friendfeed.com/e/5db485c2-7782-2dff-05b8-08070e722bf7/Interesting-I-just-noticed-that-Mahalo-has-been/?subscribed=91611fd6-e4c2-11dc-baee-003048343a40">FriendFeed</a> today. While there were many sides to the story â€“ including a number of brutal salvos between Calacanis and Baron that became quite personal â€“ my overall take was that you could make the case either way.</p>
<p>That is, look at Alexa and Compete and it&#8217;s easy to conclude that Mahalo traffic has indeed peaked out, at least for the time being. However, bring in Quantcast and hear out Calacanis on non-US traffic growth and the normality of summer doldrums, and you can easily see things in a completely different light. Add to that the fact that we can&#8217;t look at Google Analytics or Mahalo&#8217;s raw server logs, and you really start to get into murky territory on knowing who is right, wrong, or simply dazed and confused (that&#8217;s me!).</p>
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