I very much agree, Aidan. Before reading your article, was thinking how bloated and unintuitive a lot of recent social media platforms seem to be. If I can’t figure out “why I’m here” very very quickly, I’m out of there, and I suspect the same is true for most people.

To Paul’s point, the biz model part is tricky obviously. That said, I *still* don’t get why twitter doesn’t throw (at the least) a 728×90 across the top of every single profile page. They’re waiting to do this… why? Even a low CPM will bring back some costs… or am I missing something here? And some (Jason Calacanis for one) has advocated for a Twitter freemium model. Not sure how many would opt into that, but you have to think that the clock starts to tick a little loudly at some point, right ?