Blog Focus: Dell’s Twitter Success
At the beginning of the year, Twitter was already a big deal in the geek community and was already well on its way to becoming a leading social media service.
How do we know how it's doing at the close of 2009? Check this: Dell Inc. claims to have earned $6.5 million via the power of the tweet. I'd say that's pretty big.
More dealing and wheeling reactions from the blogosphere:
* Webware: Those who say that Twitter is nothing more than a place where people share inconsequential experiences in their lives might want to listen up.
* Marshall Kirkpatrick at ReadWriteWeb is skeptical: The news will no doubt be celebrated by social media marketers all the world over but I believe there's reason to be very skeptical of this tidbit of information.
* MaximumPC: Dell keeps it’s Twitter network active with more than 100 employees sending out tweets over 35 different channels to followers in 12 countries. According to Mehta [Mehta, vice president of Dell’s online sales unit], “It’s a very vibrant channel for us and it’s growing aggressively. It’s not just our reach and growth that has progressed, it’s that it’s happening globally.”
* Boy Genius Report: Twitter.com may not have a revenue model in place, but that isn’t stopping other companies from making some green off of the social networking site.
* Fast Company: But with Dell's turnover ticking upwards of $61 billion dollars in 2008, isn't this figure just an insignificant drop in Dell's ocean? Yes, if you're talking pure dead numbers. But according to Manish Mehta, VP of Dell Online, Dell apparently sees Twitter as a "very vibrant channel" partly due to its aggressive growth and partly due to the potential global reach, on a per-second basis, of a single Tweet.
(this post originally appeared at Technorati)