Google/YouTube Tests “Skippable” Video Ads
Online advertising is “booming,” according to The New York Times… if they’re running before, after, or during a video, that is. Therefore, many bloggers and industry observers are going to be keeping a close eye on Google’s experimentation with “skippable” online video ads, or advertising that can be “clicked off” to skip the ad and immediately get into the non-advertisement video content.
Meanwhile, prolific and respected blogger Steven Hodson laments just today that “indie bloggers” do not have a bright future due to the saturated blogospheric marketplace, writing that, “As nice as it might be to dream of making a living as an independent blogger the chances of actually being able to pull it off are negligible.” Hodson notes that whereas at one time there were opportunities to dominate niches and sub-niches, those days are now over due in part to large group blogs that churn out posts day and night.
Does the next generation of blogging stars need to look to video blogging and technology such as skippable ads in order to scratch out a living? Or is it still possible to become a big time blogger the “old fashioned” way by writing high quality posts every day, linking out and networking, and building reputation and influence in one’s field?
(this piece originally appeared on Technorati)