Online Media Cultist

Web producer, writer, online media cultist. That's how I roll.

Success & Motivation: What Entrepreneurs Should NOT Do « blog maverick

I get deal pitches daily.  I want all of you to understand the code words that IMHO are sure fire signs that the entrepreneur has no idea what they are doing and is destined to fail.  This is from an email today, redacted of course to protect the guilty.  My interpretation of the letter is in bold.

My name is John Doe, CEO and Founder of John Doe Unlimited Innovations and Technology, LLC. JDUIT is an innovation conglomerate, designed for many different industries and is dedicated to improve the quality of life for individuals throughout the world, one step at a time.

The first thing I do at this point is look at the senders email address. Is it an email with the company name in the URL ? If it isnt.. ding, ding, ding.  They sender has come up with a name, but doesn’t have the focus or confidence to put up a website. This person was using a gmail account. Next my #FailDar was ringing louder than Larry Kudlow talking nonsense on CNBC about green shoots when I read the “designed for different industries and is dedicated to improve the quality of life of individuals throughout the world, one step at a time” Im sorry, but could anyone possibly invent and write anything that is more full of shit than this person ? That has to go down in business letter history as one of the all time worse lines. If you want to get someone interested in your company, DO NOT tell them you are going to save the world.  You are not. No one will believe you will. Save that nonsense for your grandma when you are trying to make her proud of you.

PR spammer/e-mailers are taking a beating this week. This rant courtesy of Mark Cuban. Enjoy.

Posted via web from Eric Berlin\’s posterous

Post Metadata

Date
August 20th, 2009

Author
Eric Berlin

Category
OMC

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