Shake it up
This ReadWriteWeb article dates back to late April, but it’s worth linking to and talking about for anyone who may have missed it.
Last month, you may remember having heard about a special iPhone ad from Dockers. Its claim to fame was that it was the world’s first “shakable” ad. Called “Shakedown to Get Down,” the ad prompted users to shake the phone in order to set the on-screen freestyle dancer into motion. The dancer, of course, wore Dockers. It was certainly a clever attention-getter at the time, something that had everyone talking. But this ad wasn’t just a one-off experimental project – it was representative of the start of a new trend and one that’s going to change advertising as we know it.
Beyond the obvious cool factor, there’s something more, well, shakable about the implications and possibilities of what media and advertising and interactivity can do.