Inbound Marketing Helps Businesses To â€œGet Foundâ€
Inbound marketing is marketing focused on getting found by customers. In other words, instead of taking the time and resources to go out and find customers, you set yourself up in such a way that the right kinds of qualified leads find you. Inbound marketing, focused on areas like search engine optimization, content and social media, is cheaper and better targeted than traditional outbound marketing like advertising, cold calling, direct mail and email blasts.
So how do you do it? That’s where inbound marketing companies like Hubspot can help. Hubspot offers free resources and an array of tools (available via a $250 monthly subscription to site owners) to help companies improve search engine rank and influence, increase social media presence, and create content and marketing strategies.
One of the coolest parts of Hubspot’s service is its marketing intelligence feature, which provides a private FriendFeed-like feed of useful information related to inbound marketing, such as new comments alerts on blog posts, detected inbound links and keyword rank changes. This kind of information updated in real time can be highly useful to business owners and marketing professionals tasked with rapidly absorbing enormous amounts of information and making smart decisions to increase sales and ROI.
(read the rest of this piece at Web Worker Daily)