Check out Perry Belcher, if you’re of a mind
I watched several of Belcher’s informative and entertaining videoblogs today, and they were refreshing on a few different levels. First of all, I’ve been exploring online marketing-related blogs lately, as they give a fully different perspective on the online world as compared to the product- or tech-focused fare I usually consume (if you’ve noticed some wacky things going on with the right columns on OMC lately, that’s why!). Secondly, Belcher is a marketing guy, but has such an entertaining and engaging attitude that I found myself simply enjoying what he has to say.
The first videoblog I watched is called “7 Secrets of Social Media.”
In discussing the importance of being fun, Belcher relates the example that when you meet up with your old college or high school friends, “You talk about all the wicked weird fun shit you did. That’s the whole fun of social media!” The point made is quite important: social media is a party-like atmosphere that should be treated as a way to make friends and contacts. There’s an opportunity for those friends and contacts to be “converted” to customers down the road (in a different environment), but that won’t happen if you hard sell up front.
In other words, don’t try to sell people crap on Twitter, no one wants to deal with that!
I hope I’m not giving too much away to reveal Belcher’s seven secrets in short form.
1 – Be remarkable
2 – Be fun
3 – Be helpful
4 – Be supportive
5 – Be controversial
6 – Be resourceful
7 – Don’t be an asshole