On social media "micro-apps," Twitter, and business models
Great piece called Micro-Apps over on Aiden Henry’s Mapping the Web. I responded over there with the following thoughts:
I very much agree, Aidan. Before reading your article, was thinking how bloated and unintuitive a lot of recent social media platforms seem to be. If I canâ€™t figure out â€œwhy Iâ€™m hereâ€ very very quickly, Iâ€™m out of there, and I suspect the same is true for most people.
To Paulâ€™s point, the biz model part is tricky obviously. That said, I *still* donâ€™t get why twitter doesnâ€™t throw (at the least) a 728Ã—90 across the top of every single profile page. Theyâ€™re waiting to do thisâ€¦ why? Even a low CPM will bring back some costsâ€¦ or am I missing something here? And some (Jason Calacanis for one) has advocated for a Twitter freemium model. Not sure how many would opt into that, but you have to think that the clock starts to tick a little loudly at some point, right ?