Online Media Cultist

Web producer, writer, online media cultist. That's how I roll.

Dwigger: one of the most interesting social media experiments of the year

Obvious statement: there’s a lot of information and conversations floating around the internets. Not-so-easy questions to answer: what do we do with it, how do we harness it, and how do we make sense of it?

An area of social media that I think about a lot these days is the prospect of pulling data – usually in the form of RSS feeds – into social media platforms with the idea of… doing something interesting with it. It’s a fascinating means to try to make sense of the bustling, chaotic, and never-ending conversations that are taking place today.

Enter Dwigger, a site that gives us “threaded conversations and voting for Twitter. As Paul Glazowski at Mashable writes: “Twitter feeds plus threaded replies plus voting. It’s Twitter, Diggnified.”

Now, you can look at Dwigger in a few ways. You can say: big deal, it’s Twitter with threaded comments and voting. If FriendFeed added voting, there’d be almost no need for this site.

I don’t see it that way at all. While the site has just launched, already you can filter conversations by a dozen or so geographic regions, such as Germany, San Francisco, or Australia. Using this as a basis, I see the potential to drill into the “twittersphere” and pull out conversations based around discrete parameters as extremely powerful.

The central question here is whether or not people will care about browsing through a “fire hose” of pulled tweets from Twitter based around filters, and voting and commenting on the ones they care about. The success of FriendFeed in particular, I’d wager, says that there is a marketplace for this kind of social media interaction.

Dwigger’s on my radar as one of the most interesting experiments going on in online media this year. Can’t wait to see how it progresses.

Post Metadata

Date
September 15th, 2008

Author
Eric Berlin

Category
OMC

  • Allow me to demonstrate why I think Dwigger fails: Their "Today's Top Discussions" does not appeal to me. I can't imagine it appealing to anyone ever - not now or in the future. The problem has nothing to do with the technology running the site. I think the content on Twitter is simply to broad reaching and unfocused for there to be any value in trying to structure and thread its content.
  • I can see where you're coming from, Adam. While a general top board might be far too broad, I *could* see a lot of use / interest in more specialized / niche subject verticals. That direction is where I see a lot of excitement / potential in dwigger.
  • It's great there are so many Twitter developments going on, Dwigger included, but what happens if Twitter dies?
  • Yes, these services face similar risks as companies heavily dependent on Facebook apps. Then there's also the factor that Twitter may decide to shutoff its data fire hose or, say, charge fees to access it (biz model, anyone?).

    I don't think any of these scenarios will happen for the foreseeable future. Louis Gray has a piece from the last day or so showcasing that Twitter is continuing to grow even in the face of technical woes (now mostly in the rear view, we think) and increased competition.
  • Interesting, but they made a poor choice on the name, I think.
  • LOL - the name is striking though, yes ?
  • Vinnie
    Favrd is a better concept IMO. And not as ugly.
  • I like that you can vote / comment on Dwigger, but am excited overall to see movement in this space.
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