Comments on: The rise of the social media professionals http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/ Web producer, writer, online media cultist. That's how I roll. Thu, 24 May 2012 14:31:19 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: When does an excerpt tip over from flattery to content theft? ¦ Online Media Cultist http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/comment-page-1/#comment-1049 When does an excerpt tip over from flattery to content theft? ¦ Online Media Cultist Wed, 06 Aug 2008 08:36:37 +0000 http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/#comment-1049 [...] The rise of the social media professionals [...] [...] The rise of the social media professionals [...]

]]> By: Eric Berlin http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/comment-page-1/#comment-1224 Eric Berlin Wed, 06 Aug 2008 07:57:41 +0000 http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/#comment-1224 Thanks EZall! And I agree, that story about corporate disclosure is interesting. Corporate blogs are a perfect example of how social media is becoming an increasingly important part of how companies promote themselves and deal with the world. Thanks EZall! And I agree, that story about corporate disclosure is interesting. Corporate blogs are a perfect example of how social media is becoming an increasingly important part of how companies promote themselves and deal with the world.

]]> By: Eric Berlin http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/comment-page-1/#comment-1222 Eric Berlin Wed, 06 Aug 2008 07:55:56 +0000 http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/#comment-1222 I agree that these skills will be essential to forging and maintaining relationships/customers/audience, whether or not they're full time positions or tied into other functions. I agree that these skills will be essential to forging and maintaining relationships/customers/audience, whether or not they're full time positions or tied into other functions.

]]> By: EZall http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/comment-page-1/#comment-1223 EZall Wed, 06 Aug 2008 00:19:26 +0000 http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/#comment-1223 This is a really timely dialog, good stuff. <br><br>Taking a snapshot of the current environment, I think both points are valid. We're seeing that slow but significant change - that melt of online/social media into PR. Right now smart PR people are seeing their tactics arsenal double before their eyes, and having experts on hand is going to be an important part of the evolution.<br><br>Case in point (and Eric, back to the conversation about the impact of blogging on journalism), blogs will under some circumstances be acknowledged as legitimate corporate disclosure...that's a big jump, and means PR and IR strategists have some decisions to make: <a href="http://thinktelos.blogspot.com/2008/08/sec-invites-corporate-blogs-to-big.html" rel="nofollow">http://thinktelos.blogspot.com/2008/08/sec-invi...</a> This is a really timely dialog, good stuff.

Taking a snapshot of the current environment, I think both points are valid. We're seeing that slow but significant change – that melt of online/social media into PR. Right now smart PR people are seeing their tactics arsenal double before their eyes, and having experts on hand is going to be an important part of the evolution.

Case in point (and Eric, back to the conversation about the impact of blogging on journalism), blogs will under some circumstances be acknowledged as legitimate corporate disclosure…that's a big jump, and means PR and IR strategists have some decisions to make: http://thinktelos.blogspot.com/2008/08/sec-invi...

]]> By: Ben Parr http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/comment-page-1/#comment-1221 Ben Parr Tue, 05 Aug 2008 12:21:51 +0000 http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/#comment-1221 Louis, two points.<br><br>First, I have to disagree that "social media expert" is short lived. You won't get burned and shunned by your customers because you don't have a webmaster (more likely just ignored). You WILL be blindsided if you don't have your eye hovering over social media, just as Comcast, Sony, and hundreds of companies have been. Social Media is about spreading the word rather than managing a website as a webmaster (a job, mind you, that still exists). <br><br>Second, I don't disagree that it will eventually melt into marketing and PR - like I said in the article, the job title may change, how its addressed will absolutely changed. But social media-related jobs will NOT vanish - those responsibilities will only grow. Rather than become small parts of a marketer's jobs, those parts of the job will grow as social media grows and more users plug in.<br><br>And thanks for the mention, Eric! Louis, two points.

First, I have to disagree that “social media expert” is short lived. You won't get burned and shunned by your customers because you don't have a webmaster (more likely just ignored). You WILL be blindsided if you don't have your eye hovering over social media, just as Comcast, Sony, and hundreds of companies have been. Social Media is about spreading the word rather than managing a website as a webmaster (a job, mind you, that still exists).

Second, I don't disagree that it will eventually melt into marketing and PR – like I said in the article, the job title may change, how its addressed will absolutely changed. But social media-related jobs will NOT vanish – those responsibilities will only grow. Rather than become small parts of a marketer's jobs, those parts of the job will grow as social media grows and more users plug in.

And thanks for the mention, Eric!

]]> By: Social Media is dead - long live Social Media! < life under electronic conditions http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/comment-page-1/#comment-1048 Social Media is dead - long live Social Media! < life under electronic conditions Tue, 05 Aug 2008 09:51:36 +0000 http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/#comment-1048 [...] yes? Because social media managers, analysts etc. are on the right side of the current change of mass media. The numbers tell us again [...] [...] yes? Because social media managers, analysts etc. are on the right side of the current change of mass media. The numbers tell us again [...]

]]> By: Louis Gray http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/comment-page-1/#comment-1220 Louis Gray Tue, 05 Aug 2008 08:36:46 +0000 http://onlinemediacultist.com/2008/08/05/the-rise-of-the-social-media-professionals/#comment-1220 Having seen this rise of the "social media expert", I think it's short-lived, just like Webmasters 10 years ago. These skills will slowly melt into what's typical marketing and PR, and you won't need people who are this specialized.<br><br>See: <a href="http://www.louisgray.com/live/2008/07/social-media-experts-are-new-webmasters.html" rel="nofollow">http://www.louisgray.com/live/2008/07/social-me...</a> Having seen this rise of the “social media expert”, I think it's short-lived, just like Webmasters 10 years ago. These skills will slowly melt into what's typical marketing and PR, and you won't need people who are this specialized.

See: http://www.louisgray.com/live/2008/07/social-me...

]]>