Comments on: The future of content may come in the form of a Cavalcade http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/ Web producer, writer, online media cultist. That's how I roll. Thu, 18 Mar 2010 21:46:34 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Google’s tentacles, Microsoft’s nothingness, Twitter’s geek borderlands, Cuil’s illing ¦ Online Media Cultist http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/comment-page-1/#comment-1038 Google’s tentacles, Microsoft’s nothingness, Twitter’s geek borderlands, Cuil’s illing ¦ Online Media Cultist Fri, 12 Sep 2008 08:32:42 +0000 http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/#comment-1038 [...] in June, I speculated that the future of content may come in the form of a Cavalcade. It’ll likely take some time to see how the unique partnership with Google AdSense pans out, [...] [...] in June, I speculated that the future of content may come in the form of a Cavalcade. It’ll likely take some time to see how the unique partnership with Google AdSense pans out, [...]

]]> By: Has Google Changed the Ad Network Landscape — Again? | Alex McFarlane http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/comment-page-1/#comment-1035 Has Google Changed the Ad Network Landscape — Again? | Alex McFarlane Thu, 03 Jul 2008 07:07:51 +0000 http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/#comment-1035 [...] network, but as a news item it didn’t strike a particular chord with me at the time. Then I read a post this morning by Eric Berlin over at Online Media [...] [...] network, but as a news item it didn’t strike a particular chord with me at the time. Then I read a post this morning by Eric Berlin over at Online Media [...]

]]> By: Eric Berlin http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/comment-page-1/#comment-1376 Eric Berlin Thu, 03 Jul 2008 01:54:07 +0000 http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/#comment-1376 Hmm... So the argument you're making if I'm reading you right is that accountability leads to less fun/creative ads? I actually believe the opposite -- if you're hitting the right people at the right place at the right time, I think there's lots of room to be fun and creative. People groan at Punch the Monkey or seeing a boring insurance ad for the millionth time, but seeing a beautiful banner for an album that you're interested in while on a fave music site... that's actually a valuable experience, "ad content" that's you (in this example) actually seek out. Hmm… So the argument you're making if I'm reading you right is that accountability leads to less fun/creative ads? I actually believe the opposite — if you're hitting the right people at the right place at the right time, I think there's lots of room to be fun and creative. People groan at Punch the Monkey or seeing a boring insurance ad for the millionth time, but seeing a beautiful banner for an album that you're interested in while on a fave music site… that's actually a valuable experience, “ad content” that's you (in this example) actually seek out.

]]> By: Reilly http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/comment-page-1/#comment-1375 Reilly Thu, 03 Jul 2008 01:31:49 +0000 http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/#comment-1375 Agreed, Eric. What measurement creates is accountability. What accountability creates (often, at least in my perspective) is a winners-only environment. Unfortunately sometimes that means the more branding-focused (and sometimes) creative and fun ads won't deliver. But they could still be valuable.<br><br>I still loved Where's The Beef? when it came out 20 years ago and never clicked on an ad. I never even ate at Wendy's, really. Can Where's The Beef - level advertising exist when measurement rules? Who knows. But I think overall the quality of ads are on the rise due to accountability, if that makes sense. Agreed, Eric. What measurement creates is accountability. What accountability creates (often, at least in my perspective) is a winners-only environment. Unfortunately sometimes that means the more branding-focused (and sometimes) creative and fun ads won't deliver. But they could still be valuable.

I still loved Where's The Beef? when it came out 20 years ago and never clicked on an ad. I never even ate at Wendy's, really. Can Where's The Beef – level advertising exist when measurement rules? Who knows. But I think overall the quality of ads are on the rise due to accountability, if that makes sense.

]]> By: Fat Man - interactive design & development collective | The Future of Content http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/comment-page-1/#comment-1037 Fat Man - interactive design & development collective | The Future of Content Wed, 02 Jul 2008 15:21:29 +0000 http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/#comment-1037 [...] covering the Google/MacFarlane story when I came across Eric Berlin’s post over at Online Media Cultist, which pretty much sums it [...] [...] covering the Google/MacFarlane story when I came across Eric Berlin’s post over at Online Media Cultist, which pretty much sums it [...]

]]> By: Eric Berlin http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/comment-page-1/#comment-1374 Eric Berlin Wed, 02 Jul 2008 06:13:52 +0000 http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/#comment-1374 Very interesting thoughts Reilly. In a very real sense the Internet is revolutionizing both content and advertising, creating unlimited means for distribution and consumption while at the same time creating means for measurement (which to be sure are still in very very early forms). <br><br>No wonder why Hollywood is scrambling to figure out what to do about it ! Very interesting thoughts Reilly. In a very real sense the Internet is revolutionizing both content and advertising, creating unlimited means for distribution and consumption while at the same time creating means for measurement (which to be sure are still in very very early forms).

No wonder why Hollywood is scrambling to figure out what to do about it !

]]> By: Eric Berlin http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/comment-page-1/#comment-1372 Eric Berlin Wed, 02 Jul 2008 06:10:07 +0000 http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/#comment-1372 Well, I think it could be a game changer in terms of how high end content producers (Hollywood, TV people, etc.) think about how to break through on the Internet. And it has potential to lead out how web distributed content will be produced and consumed. I guess we'll see ! Well, I think it could be a game changer in terms of how high end content producers (Hollywood, TV people, etc.) think about how to break through on the Internet. And it has potential to lead out how web distributed content will be produced and consumed. I guess we'll see !

]]> By: Reilly http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/comment-page-1/#comment-1373 Reilly Wed, 02 Jul 2008 02:00:33 +0000 http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/#comment-1373 Eric,<br>It's interesting that content and advertising isn't really a separation that most people care about now. One of the greatest things to happen to the quality of advertising was measurement. Essentially, what matters is response, to content and advertising. Or, as Henry Luce Gossage once said, "People read what interests them. Occasionally that will be advertising." We can now modify that and say "Occasionally that will be content, advertising, etc..." Eric,
It's interesting that content and advertising isn't really a separation that most people care about now. One of the greatest things to happen to the quality of advertising was measurement. Essentially, what matters is response, to content and advertising. Or, as Henry Luce Gossage once said, “People read what interests them. Occasionally that will be advertising.” We can now modify that and say “Occasionally that will be content, advertising, etc…”

]]> By: spragued http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/comment-page-1/#comment-1371 spragued Tue, 01 Jul 2008 01:36:01 +0000 http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/#comment-1371 Not sure it's a game changer -- more like a clever way to grab eyeballs -- a real game changer would be finding a way to incorporate Google's ad network into published *content* -- akin to the product placement trend and overt sponsorships (Jimmy Kimmel, for example) that is happening in broadcast. Not sure it's a game changer — more like a clever way to grab eyeballs — a real game changer would be finding a way to incorporate Google's ad network into published *content* — akin to the product placement trend and overt sponsorships (Jimmy Kimmel, for example) that is happening in broadcast.

]]> By: Has Google Changed the Ad Network Landscape — Again? http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/comment-page-1/#comment-1036 Has Google Changed the Ad Network Landscape — Again? Tue, 01 Jul 2008 00:30:04 +0000 http://onlinemediacultist.com/2008/06/30/the-future-of-content-may-come-in-the-form-of-a-cavalcade/#comment-1036 [...] but as a news item it didn’t strike a particular chord with me at the time. Then I read a post this morning by Eric Berlin over at Online Media [...] [...] but as a news item it didn’t strike a particular chord with me at the time. Then I read a post this morning by Eric Berlin over at Online Media [...]

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