Steve Rubel: FriendFeed “may even become the next Google”
Yesterday, I wrote about how Twitter and FriendFeed – two lifestreaming or mini-blogging or what I like “smart people network” platforms – are adding elements of smart content aggregation to their core services to provide further value for their audiences. Steve Rubel of Micro Persuasion, one of FriendFeed’s well known and outspoken proponents, mused during a piece called “Friendfeed will Change Journalsim, PR and Marketing”:
People are increasingly turning to their peers for news, information and recommendations. And Friendfeed is more than an aggregation site or a community that’s layered on top of others. It’s a recommendation engine that surfaces content (both pro and amateur) via your peers - and that’s huge. Sure there are things wrong with it, but I believe Friendfeed is incredibly disruptive. It’s the next big thing online for consumers. It may even become the next Google.
While that might be a bit far fetched at this point, I noted on Mike Fruchter’s blog that “FriendFeed is just starting to scratch the surface of its full capabilities.” Mike had written a piece that discussed setting up a “private online digital archive” on FriendFeed to allow friends and family to access images of his newborn child.
The point is that FriendFeed is a remarkably flexible and powerful platform, and its steady addition of useful yet non-obtrusive features (like Rooms and “show best of” day/week/month) coupled with a highly enthused early adopter member base means that its future is very bright indeed. Rooms in particular give the ability to allow private access to data streams, which could well open up huge new avenues of use, such as for people like Mike, and workgroups who want to share information and communicate without being exposed to the public.
Google-bright though? We’ll have to wait and see.
A good start, I would think (and the same advice goes to Twitter two or three times over): why not put up some banner ads?
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