The social media monster is growing
Lots of fun stats to pick through from a recent Universal McCann report on social media (found via ReadWriteWeb).
Some quick takes:
83% watch video clips, up from 62% in the last study in June 2007
The maturation of social media tools based around video has just begun. This is going to be an area of experimentation, funding, and entrepreneurship for years to come. Video advertising and video metrics is in its earliest stages as well.
78% read blogs, up from 66%
A remarkable figure, particularly in the face of those who dismiss the blogosphere. It’s here to stay kids.
RSS consumption is growing rapidly up from 15% to 39%
Many inside the web-obsessed folk take RSS for granted these days, but we see that it’s really starting to tip over into mainstream consumption for the first time. That’s great news for innovative plays like Readburner, which harnesses RSS feed reading and story sharing and creates community features around it.
China is the world’s largest blogging market with 42m bloggers versus 26m in the US
Social media is worldwide and growing. It will be fascinating to see if and how social media and blogging adoption in China will affect government policies and reaction.
Overall, it’s easy to conclude that the social media monster is growing with no signs of slowing anytime soon.
