Online Media Cultist

There was a meme over the weekend (kicked off by Mark Evans and the provocative Dave Winer) posing that many bloggers blog and blog but have nothing to say, or something to that effect. I don’t necessarily agree, and would further go on to say that there’s a vast and massive galaxy of blogs out there that get very little notice or attention.

Sure, many are lame or abandoned or not worthy of attention, but there are still more – untold millions perhaps – that are interesting in some way, particularly if someone or someones out there figures out how to aggregate, filter, organize, curate, or feature them in a way that brings value to them. That in effect then makes them worthy of attention.

One such category that I talk about from time to time is all of the tech and online media companies out there that run blogs. It’s becoming more the norm than not for companies to run at least one blog these days. Occasionally, big announcements or controversies will gain some wider attention, but the other 99.9% of the time, there’s blogging aplenty going on that mostly gets unnoticed.

I’ve been aggregating RSS feeds from company blogs for a while now, and am always fascinated to take a look at what’s going on. A quick scan over the weekend provided the following random cross-section:

* blist sees bad tidings for Microsoft; seems that no one wanted Windows Vista at a charity auction held in Seattle.

* CrowdSpirit says that US consumers plan to buy fewer gadgets.

* Kindo explains how to use its new contact importer. I love when company blogs are used to help people better understand and use products.

* Ning shows off its Skydiver Network: “Skydiver Network is a network for skydiving, base jumping and tunnel-flying enthusiasts. Just looking at this network is like taking a shot of adrenaline, even if you’re looking at it from the comfort of the earth’s surface.”

* Sphere talks about itself versus the competition: “Our technology is super-flexible and this means we can generate related content results from a multitude of different formats and sources - including articles, videos, photos and podcasts.”

* mEgo is now available in 16 languages.

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This entry was posted on Sunday, March 30th, 2008 at 10:44 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Tags: blist, blogging, content aggregation, CrowdSpirit, Kindo, mEgo, Ning, Sphere