Comments on: Google Pushes Video Ad Units Wrapped Around YouTube Videos to Its Adsense Members: What’s It All Mean Then? http://onlinemediacultist.com/2007/10/09/google-pushes-video-ad-units-wrapped-around-youtube-videos-to-its-adsense-members-whats-it-all-mean-then/ Web producer. Writer. Online Media Cultist. Sat, 06 Sep 2008 20:56:39 +0000 http://wordpress.org/?v=2.1 By: achartwell http://onlinemediacultist.com/2007/10/09/google-pushes-video-ad-units-wrapped-around-youtube-videos-to-its-adsense-members-whats-it-all-mean-then/#comment-2320 achartwell Tue, 09 Oct 2007 17:24:43 +0000 http://onlinemediacultist.com/2007/10/09/google-pushes-video-ad-units-wrapped-around-youtube-videos-to-its-adsense-members-whats-it-all-mean-then/#comment-2320 Brand protection will always remain key – especially for marketers and publishers interested in leveraging UGC. Only ScanScout offers any meaningful, technology-driven Brand Protection. ScanScout provides a three-way, metadata, speech and visual recognition, tagging and filtering system—it is the only company in the online video ad vertical that has this technology. Right now, Scanscout is the only technology that can match contextually relevant ads with UGC video media. From a technology standpoint, Google/YouTube is way behind ScanScout, especially when one considers ScanScout’s strategic partnerships with companies like Time Warner. See, Diana Dilworth at DM News, “Time Warner to be investment partner in online video firm” http://www.dmnews.com/cms/dm-news/ad-serving/42581.html. Brand protection will always remain key – especially for marketers and publishers interested in leveraging UGC. Only ScanScout offers any meaningful, technology-driven Brand Protection. ScanScout provides a three-way, metadata, speech and visual recognition, tagging and filtering system—it is the only company in the online video ad vertical that has this technology. Right now, Scanscout is the only technology that can match contextually relevant ads with UGC video media.

From a technology standpoint, Google/YouTube is way behind ScanScout, especially when one considers ScanScout’s strategic partnerships with companies like Time Warner. See, Diana Dilworth at DM News, “Time Warner to be investment partner in online video firm” http://www.dmnews.com/cms/dm-news/ad-serving/42581.html.

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