People Are Online, So Makes Sense That That’s Where the Ad Spending Should Go
Yet more confirmation is rolling in that the Internet revolution will not be televised… Okay that’s a terrible pun but it’s fascinating to look at the dramatic shift in how ad spending is being allocated across different forms of media.
According to TNS Media Intelligence, online ad spending is way up while television, newspaper, and radio are all down in terms of year-over-year spending. And the difference is not just small, it’s dramatic.
With the exception of outdoor media buying (billboards, buses, and so forth) and magazines, online is where it’s at. And the most striking thing of all is that online ad spending still only forms a small percentage of overall advertising expenditures.
Which means that this whole Internet thing is still at the beginning.
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