Conde Nast, MSNBC, Newsweek and Reddit?
MSNBC.com and Conde Nast (which owns a bunch of print and online properties such as Bon Appetit, Vanity Fair, Vogue, GQ, Self, and Glamour) announced a content partnership last week that will allow MSNBC.com to feature stories from Conde Nast’s assorted offerings.
MSNBC.com already has a pretty great array of offerings, including NBC news and Newsweek stories. Conde Nast on the other hand owns social news engine Reddit.
It would be really interesting to see a new social news site built off the Reddit platform that encompasses MSNBC.com, Conde Nast, Newsweek, and perhaps some additional content partnerships. So, people could vote on stories across MSNBC.com, and then view a “most popular” tab that would take readers to a social news view that shows the hottest stories, the most voted on stories, and so on, and lets everyone comment on all stories.
In my view, such an offering would immediately compete with Netscape, the only real player in the “general news” social news space (market leader Digg is tech-centric). As a Reddit product, it could be offered as its own tab on Reddit.com (call it MSNBC.com News or give it its own branding) or perhaps use Reddit’s “sub-reddit” system.
I’ve been saying and writing for a long time now that the future of news is social news. While many large news sites use some measure of voting or content rating, I think MSNBC.com and Conde Nast are in a perfect position to partner to create a compelling news, opinions, reviews, and lifestyle social news offering.
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