The Web TV Floodgates, They Are Poised For Breach
Advertisers are getting interested in web video shows, and the media is getting interested in advertisers getting interested in web video shows… it’s getting heated up in the online video space.
People are getting jittery that the US economy is heading into or is currently in recession. If that’s true (and of course I hope that it’s not, but the signs are there) I wonder if that will allow for a radical realignment of how advertisers spend their money.
In other words, right now ad dollars are disproportionately spent on television and print and outdoor media as compared to online in terms of how people spend their time. I think it’s possible that a down economy will give advertisers the latitude to “experiment” and shove a rightful percentage of ad dollars where they should go: to ad banners, online video ads, and other kinds of contextually relevant online advertising.
Part of this process will be fueled by maturation in online video shows, from Prom Queen to Geek Entertainment TV to Digg Nation to other well produced shows that are distributed solely or mostly online. And it will be fueled by an increase in the number of video ads produced. Right now, interestingly enough, there’s more demand for online video ads than inventory available to be served.
This is all just one cultist’s theory, of course.
