The Media Money Moves Online, Even Mo'
Great snapshot statistics of where advertising dollars were, and more importantly where they’re headed, over at Internet Outsider.
The upshot:
US advertising revenue at 4 big online media companies–Google (GOOG), Yahoo (YHOO), AOL (TWX), and MSN (MSFT)–grew by $1.3 billion in Q2, or 42%.
US advertising revenue at 15 big television, newspaper, magazine, radio, and outdoor companies (Time Warner, Viacom, CBS, etc.) shrank by $280 million in Q2, or 3%.
I’m curious to see what the numbers are when looking at media/online media company advertising statistics as a whole (beyond just the largest companies), but nonetheless these are pretty startling numbers.
I’d really like to blockquote the entire (relatively short) article, but instead I’ll highly recommend that you check it out for yourself. The present and future of media is online, and ad spending is beginning to reflect that.
If the US economy does slow down – as it looks like it might due in part to the deflation of the housing market and a surplus of bad debt – I wonder what that will do to ad spending. It’s possible that the rate at which advertisers switch over from traditional media to online buys will only increase, in the hope of getting value in hitting more eyeballs in a targeted way.
Which is where the real value is in any economy. The big shift has already begun.
