Comments on: The Bourne Ultimatum: Google, Gaming, Advertising, and Movies

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By: Eric Berlin

Eric Berlin — Sun, 05 Aug 2007 02:28:50 +0000

Thanks Alexis! I think that advertisers and content providers are becoming more savvy in creating marketing messages that tie into media properties to match modern audiences/readers/viewers who are more aware of how media is created and distributed and monetized than ever before.

That said, product placement on TV and film seems to be more rampant than ever (just watched Talledega Nights recently, which satirizes this pretty hilariously) — I guess people don’t mind this kind of thing as part of an entertainment package.

By: Alexis

Alexis — Fri, 03 Aug 2007 10:54:16 +0000

You said
“Whether all of this is â€œgoodâ€ or â€œbadâ€ is hard to say. Overall people today are savvier then ever before about consuming media. Young people more than anyone else, in fact, likely see advertising as simply another form of content and make decisions on where to spend their time (online and off) based on whether or not that content is compelling”

I agree.This is so true with movies, entertainment and travel in advertising. Finding the right hook is necessary to grab the consumers attention when there is so much competition out there all trying to do same thing. Therefore, a unique approach is now more than ever necessary.

By: Eric Berlin

Eric Berlin — Mon, 16 Jul 2007 21:16:57 +0000

Yeah, I actually picked up on it from my man Chris Beaumont over at Blogcritics. Very very interested to see what it’s all about. I’m a huge fan of Abrams’ television work and am curious to see how he translates to the big screen. I didn’t see MI:III (I *think* he directed that) so I’ll have to assume that he was cashing in on a well deserved pay day for that one

He’s also helming a new Star Trek movie, which is intriguing, isn’t it?

By: Webomatica

Webomatica — Sat, 14 Jul 2007 23:15:04 +0000

Have you heard about this Cloverfield movie from JJ Abrams? There has been very little revealed but it’s surely shaping up to be a viral marketing type thing as well.

I played the Google Da Vinci Code game and got sucked into it far enough that I read the book and saw the movie. This sort of advertising is powerful and fun for the right mindset.