Editorial-Advertising Cocktail: Mike Arrington Comes Out Swinging
Apparently there’s been a bit of a brouhaha the last few days over allegations that sites that use Federated Media as an advertising partner were sullying their credibility in some way by taking payoffs to write “advertising content.”
Mike Arrington of Techcrunch came out swinging hard against all critics this morning, and particularly against FM CEO John Battelle for giving his publishers “a slap on the wrist.” That is, he felt that he had done no wrong and expected his advertising partner to stand up strongly for him.
If Mike is pure (or as much as that’s possible, given his business interests) in his editorial, then power to him for standing up for himself and Techcrunch. I do think he puts himself in a vulnerable position though by maintaining a fuzzy line about what his role as a publisher is. That is, he maintains he is not a journalist while running what is a major news source for all things start up and web 2.0 on the Internet.