Jericho: TV Looks to Internet for Answers
A tectonic shift is taking place, and we’re just beginning to see the visible results. Television is slowly but surely bowing to ascendant power of the Internet as the place where people gather to discuss, interact, and increasingly watch episode video content (translation to human = television programs).
Very interesting news came yesterday in that CBS program Jericho is being brought back from the dead based upon a massive up swell of support from the online community.
Advertisers are starting to get that eyeballs are online in ever increasing numbers, for more time each day – particularly in the crucial 18 to 49 demographic – than on television. Broadband penetration is on the rise, which further blurs the line on which place – the television set versus the computer monitor – is the best place to watch video content.
I watched most of the first season of Jericho, by the way, and enjoyed it, though I felt it tailed off in quality near the end. I’m curious to see if it can make good on its second chance later this year. I hope we get to learn more about who set off the nukes!
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June 10th, 2007 at 11:17 pm
I think that’s a really good example. For so long (generations!) television has been at the forefront of media in America, and I think that things are changing faster than most people even realize.
June 12th, 2007 at 11:48 pm
Absolutely — there’s going to be a tipping point, and I’m guessing it will be sooner rather than later !