Facebook's Platform Aims to Become THE Platform
Earlier this week, news leaked about Facebook’s plans to build a platform on which companies can provide “special services” to its members. An invitation to the Facebook party in other words and its many millions of ad-clicking, discretionary cash-rich kids.
At a “massive press/developer event” today in San Francisco, the Facebook Platform was officially announced.
Over on Mathew Ingram’s blog, I mused the following:
Iâ€™m very curious to see how companies who utilize The Platform will leverage their access to Facebook to actually get in the face of Facebook users to get them using their services.
In other words, just because youâ€™re on MySpace, it doesnâ€™t mean that youâ€™re checking out featured comedians on the MySpace Comedy page. The social networking experience tends to run through the profile (you login to your profile, and then click on your friendsâ€™ profiles, cute guys/girls that you want to check out, etc.).
So Iâ€™m wondering if access to The Platform means that you get in-house advertising on Facebook? In other words â€” how will these companies make the leap into Facebook profiles?