Photobucket Videos Are Back On MySpace, And the Interwebs Bloomed With Sunshine and Roses
A few weeks after Photobucket lambasted MySpace for blocking its millions of users from embedding Photobucket videos on the most popular social networking site on the Interwebs, everything appears to be sunshine and roses once again.
Says Photobucket: “Following discussions with MySpace, we’re pleased to announce that all Photobucket videos and remixes are enabled once more on MySpace with immediate effect. Both our companies are committed to putting our users first.”
So I guess Photobucket no longer believes that by “limiting [its users’] ability to personalize your pages with content from any source, MySpace is contradicting the very belief of personal and social media.”
When MySpace lays down the hammer on the next third-party widget or embeddable service, I’ll be very curious to see what Photobucket has to say about that.
Mike Arrington at TechCrunch writes: “But the interesting part of this story is what I don’t know yet - who blinked first and why…. MySpace made their point quite clearly. However, the negative press surrounding the incident was perhaps more than they anticipated. With their point made, allowing Photobucket back in had little downside.”
Tony Hung snortingly muses about whether or not MySpace and Photobucket settled their differences over “a glass of milk and cookies” and then more pointedly asks if Photobucket had to pay out-of-pocket for the privilege of being admitted back into the MySpace realm.
Both TechCrunch and The Social Web agree that MySpace has publicly demonstrated its power over companies that make a living based upon MySpace users. Steve O’Hear says that, “What is clear here is that MySpace has all of the power and can suddenly block any third party widget if it chooses.”
I still contend that MySpace may be in danger of hitting that tipping point at which both its users and outside services will get ticked off enough to go play in another sand box. More than ever before, MySpace users also maintain one or more other social networking profiles. Once people get a quorum of their friends and contacts on a competing service, MySpace will be in the rearview. This more than anything else may explain Facebook’s continued astronomical climb in popularity.
Meanwhile, Photobucket is doubling its data center space, Data Center Knowledge notes.
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