Online Media Cultist

According to a study by The Luxury Institute, a whopping 76 percent of Internet users in the U.S. who earn more than $150,000 a year read blogs. This is way up from 57 percent only two years ago. And 24 percent of this group blog themselves.

Where the wealthy go, the money and advertising dollars will follow. Blogs are an ideal platform to serve niche content to targeted audiences. Advertisers are just beginning to discover that spending money on blogs is a cost effective way of getting the word out and, even better, getting metrics on campaigns.

The value proposition for online advertising is overwhelming: reach X number of readers and learn that Y will click on your ads (and perhaps take further action, such as making online purchases) versus buying advertising space on the back cover of a print magazine, for example, and have almost no idea of how many people get the message.

At least I see it as overwhelming. The sea change is already happening but it will be slow and gradual as the old line traditional media companies (and their advertisers) wake up to the realization that the Internet is now the predominant platform for the consumption of information. And it’s great that the blogosphere will be an important part of this shift.

Recent Entries

• Electoral vote maps: embed ‘em
• Mathew Ingram on crappy ad links: they look like ass
• Live chat is fun… if there’s a live event on worth chatting about
• You too can (sort of) interview Sarah Palin
• The ‘08 election gets a Twitter
• Great, quick, digestible slide show about FriendFeed
• A good rule of thumb: bring the show back “after these words from our sponsor”
• Dwigger: one of the most interesting social media experiments of the year
• Google’s tentacles, Microsoft’s nothingness, Twitter’s geek borderlands, Cuil’s illing
• Mashable redesigns (and it’s good!)

This entry was posted on Tuesday, April 10th, 2007 at 2:03 am. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Tags: advertising, blogging