Online Media Cultist

For a while — and we’re still in that while I suppose — it became trendy for longtime bloggers to muse about and in some cases pull the trigger on “retiring” from blogging and moving online publishing activities “exclusively” to microblogging platforms like Twitter.

Today, Steve Rubel’s (long one of my favorite bloggers) decision (So Long Blogging, Hello Lifestreaming!) to move over to The Flow. Posterous, my new home, feels more like flow and where the web is going so it’s time for me to do the same with my publishing, which will become daily once again!

As Jedi Knight-esque as The Flow sounds, I get where Steve is coming from. As I ruminated upon recently, I’m also trying to reconcile time pressues with an efficient way to share my thoughts about interesting stuff on the webs.

I spent a few minutes playing around with Posterous today, and there’s a lot there that might help that reconcilation whilst harnessing the flow. This includes the ability to post via e-mail (add images, mp3s, and videos by simply attaching them), and particularly a super nifty bookmarketlet that lets you post up a quick post from where you are. And it even works with Google Chrome, by golly!

A few downsides, however: you can’t grab your own URL; you have to take on a Posterous subdomain, and you can’t run ads or customize your profile page all that much from what I can see. So this is much more a social media/share-and-goodwill than an online publishing-as-a-business play. At least for the time being.

I’m not sure I’m ready to go as far as Rubel and “abandon” OMC, but I am going to continue to experiment with Posterous.